In 2025, Rolex produced 1.24 million watches, generating sales of 10.1 billion Swiss francs ($11.5 billion), according to Morgan Stanley's annual report via Bloomberg. Despite these impressive figures, Rolex is gearing up for further growth with a new manufacturing facility in Bulle, set to open in 2029. This development was first announced in 2025. Bulle, a small municipality in the Gruyere district in the canton of Freiburg, will soon be home to the brand's newest facility. According to the Swiss newspaper Neue Z��rcher Zeitung, Rolex released official photographic renderings of the complex last Tuesday. This came just three days before the building permit was published in the Feuille officielle du canton de Fribourg. Rolex is known for being highly self-reliant, producing most of its components in-house. The replica Rolex Group employs approximately 14,000 people worldwide, with 9,000 of them based in Switzerland. The company's headquarters are in Geneva's Acacias district, where watches are developed and assembled. Movements are produced in Bienne, while cases and bracelets are crafted in Plan-les-Ouates, along with Cerachrom bezels and dials. Rolex's gem-setting and gemmology expertise is located in Chene-Bourg. The new Bulle facility will expand Rolex's Swiss production footprint, employing around 2,000 workers and accounting for a fifth of its operations. The Bulle complex will consist of four production buildings connected by a central hub. Rolex replica is targeting the highest level of BREEAM (Building Research Establishment Environmental Assessment Method) certification, making it a trailblazer for industrial buildings in Switzerland. This goal includes reducing energy consumption by 10% compared to conventional designs. The facility, covering 100,000 square meters, is projected to cost over one billion Swiss francs. In the meantime, to ramp up production, Rolex has built three temporary factories in Romont and Villaz-Saint-Pierre, employing 250 to 300 workers. These employees will eventually transition to the new Bulle site once it's completed in six years.